Saturday, April 4, 2009

How to do e-commerce sites and web site promotion marketing?

As in previous years, e-commerce website listed Dangdang and McCauley forest, buy the site in large numbers, after Taobao, excellence, and a series of electronic business Dangdang pioneer of market development, the general consumer acceptance of online shopping is also increasingly higher. E-commerce opportunities in the next few years, the big change of the infinite, while more and more people are added to commercial power industry, traditional industry by building its own platform for electronic business selling products, online media, online communities and even TV media In the electricity business by creating their own platform for the acquisition of or investment way to enter into the power business industry for the foreseeable future few years, e-commerce sites in the market will be very intense fight. How to use the least expense to produce the greatest marketing results? How to promote e-commerce site? How to achieve effective network marketing? Ming the past few years according to their marketing efforts in the area of ​​electronic commerce in the shared understanding of a simple, Greece Look for our electric business website promotion and network marketing can bring some useful inspiration. 

1: SEM Marketing: including search engine optimization (seo) and paid search engine promotion, whether it is money or no money, search engines have a lot of Internet users in the network marketing channel of imports is also an effect of the final landing point. Is very important, but not very recommended to establish their own electronic business website professional SEM team, it was suggested to professional SEM team to make their own consultants, and find a few people to do basic maintenance of SEM, SEO professional guidance to avoid a beginning to go a lot of detours, or pre-screw up late and then further changed much trouble. Paid search engine promotion to the professional company who have professional experience in running, you can also get the rebate, watching the service charge is spent, it earned for the company it is, and why not? 


2: Forum Community Marketing: including Baidu Post Bar, End of the World, mop, all kinds of local forums and professional forums. According to their own user properties select the appropriate community resources. The rest of us to see a recount. Several people full-time staff can be hired to promote the goal of publishing forum posts, the early accumulation of experience, the time is ripe after 1-2 experienced staff left to do management and planning, and the rest to the part-time staff of the bar; can find a professional Event marketing company to do marketing (Xinhua's Web site is not very recommended, hard to find marketing point, and now the more things the old way of marketing the more vulgar, mishandled the opposite effect occurs, it is opportune to see if there really good opportunity to point out it has to do it); and communities can do activities, or to buy monthly advertising, or cpc cps was able to do the best, this is also the technology to start living not say. 


3: SNS Marketing: Marketing is SNS has been doing electronic business is not very recommended to play with a group of people who are content to do too much slapstick reach the purpose of marketing and content for marketing, too, certainly not people are concerned, it is difficult good balance. Effects of marketing to do, or not recommended, it is said that the ad happy network components do poorly, all network platform launched yet all love to buy the test, the specific effect is not clear, personal feeling pretty Kaopu. Big business has a lot of power into the into the. The rest is about to edit the maintenance of the official account, do some good within the affiliate marketing, do not need too much energy thrown.

4: Meager marketing: is not recommended, I heard interesting play to do well (fun to play online on the network of B2C e-book marketing micro blogging), looked pretty good, personal feel and a lot of their product attributes relationship, to find a professional marketing company to forward meager meager, buy fans, do the right do not fly too many zombie powder, and then the real property to break even less suitable for the user, if they really have modest marketing company dare cps , then shot it. Send gifts to the beginning of effect has not so good, you can properly excite, do not waste too much energy to make 1-2 maintenance on the line, Sina micro blogging some coupons, comparison of the components currently not mature proposed look, the potential is still very meager. 

5: Database Marketing: including email marketing and SMS marketing, this must be done, but the development potential is limited, do external marketing, the effect has been great as before, and word it a bit tasteless. Membership is highly recommended for internal marketing. So there can be other electric providers or other media companies to cooperate with each other using their own members do for each other to promote a certain reputation to do with the official, the effect is guaranteed. Or just looking for a database marketing company dedicated it. Effect of co-marketing cps do too badly. 


6: Media advertising sales: traditional media advertising expense and portals are generally more expensive, mainly to corporate branding done, if the effects of marketing to do that, then it should not look at these media. But if there is no traditional media and advertising portal, so results will increase the difficulty of marketing, of course, the user may direct the order and soon after, but the long term is very important to be in line with product promotion and new product promotion to major purchase of the area to do some media promotion. As a long-term projects may not be suitable for general electric commercial companies, but as Jingdong, where the customer that the strength of the company or are trying to grab market now, buy site to snatch the time is still very necessary. Of course, money is put in building large-scale advertising and portal Pingdingshan, at least you can buy some google, Baidu alliance alliance Ali Mama advertising, cpc price is more appropriate, advertising is also very wide coverage. 


7: Taobao pat Marketing: Taobao and pat is the official online shop open, Taobao and patted the inherent advantage of the resources to do the promotion, of course, this need experienced people to do, which side? 

 
8: Alliance Marketing: At present, it should be the most common kind of e-commerce Web site promotion and internet marketing approach, whether it is self-built platforms or external allies. League results and million electricity supplier is the more reliable of Mary. Alliance members to combine internal self marketing and promotion of staff part-time system, people with people through word of mouth to do, the effect is relatively more obvious, to hit advertising push advertising alliance, self-built, then not necessary. 


9: Shopping guide website, rebate website marketing: is the alliance to do with cps, of course, can also buy a fixed wide shopping guide website?

10: Web resources, exchange of electronic business marketing: Power's site in particular vertical electric providers directly to each other there is no direct competition in the electrical products business website coupons each buy their own systems and integration systems, such as Jingdong Jingdong customers buy in things, send some passengers who can use coupons or points Jingdong directly to where the customers can buy things, the same where the customer has to enter their user guide to Jingdong, exchange users, to achieve maximum benefits. 


11: Buy website marketing: the use of buy site to send marketing coupons to do, of course, say that business-to-buy site will be more criticized, and spent a lot of advertising, to the big discount, but the actual can bring repeat customers are very small, very low return on investment. So sell products directly to buy on the free site, the appropriate number of coupons group is still very good, whether the public concern here, the money directly to the handle of what the U.S. mission, to find money to buy site to do some small cps not bad. 


12: Site navigation station marketing: do effective marketing or branding is to do good, the money directly to the hao123.com, 2345.com, 114la.com, hao.360.cn, 1616.com such site navigation station Buy Home in Canton?  

 13: Line marketing marketing: ads sent DM direct investment to buy building TV ads, the electric subway advertising companies are very much business, industry and users with their own property there are many other ways we can promote to the development side is not started. 

These are some common e-commerce website website promotion and network marketing summary, the limited space did not expand to the specific to the first volume, of course, pay attention to my blog often students should be able to see the articles I have many special content-related Web site to promote the first way, a loving students can pay more attention to my blog and my meager. Of course the final say of all the electric current with the way network marketing business is dead, hope to see you learn and use, to be innovative in order to promote the real way to make these for their own use.

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5 comments:

  1. thanks for your valuable poting,it was very informative.i am working in web design company in chennai

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  2. thanks for your thanks for your valuble posting , it was very informative i am working in web design company in chennai

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  3. Thanks for your valuable posting, it was very informative. i am working in Construction Management System In Chennai

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